Monday, May 11, 2015

Meet Einat from Eina Design

Today I am thrilled to feature Einat, a talented graphic designer from Israel that recently started a charming Etsy shop.

What exactly is Eina Design?
Eina Design is unique, laser-cut home decor. My products are made in my family’s metal factory, which was founded by my grandfather 60 years ago. I live in Tel Aviv, Israel with my husband and our two little boys.

Eina Design started about three years ago when I moved to a new apartment. I was looking for a place to display my designer toy collection; when I couldn’t find a shelf I liked, I decided to create one myself. The result was gorgeous, so I didn’t stop there – next I made hook hangers for the boys’ room and a lace-inspired shelf for the kitchen. I didn’t realize the potential in my products until my family and friends came to visit and expressed an interest in buying my work. That was the decisive moment for me.

Where do you get your ideas?
I find inspiration in many places and spaces: in music, art, and architecture. Inspiration is truly everywhere. My family factory is a huge source of inspiration as well – I enjoy exploring the different machinery and materials, and thinking about how to transform rough elements into delicate pieces. I’m also inspired by my boys. Their endless imaginary world is a fountain of ideas and creativity.


What is the design process?
I design for myself and test out all of my products as much as possible. I use a rapid prototyping process, and I try to get as much feedback from close family and friends as I can. The cycle of prototyping, testing, and asking for feedback can be tedious, but it’s worth the effort. My product development never stops – the cycle continues even after items are sold. Customer feedback, suggestions and requests all go into the design process for future versions of my products.
Have you been pleased working with Etsy?
For me, Etsy is a dream come true. It connects me to customers all around the world and creates a constant dialogue that allows me to continue developing my work. Being a part of this huge community of creators is inspiring and empowering. 


What can we look forward to from Eina Design?
I’m currently researching new materials to work with, and I plan to launch a new set of products very soon.

Thank you Einat—I can't wait to order some items for my grand children's rooms that I am working on! 
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