Today I am thrilled to feature Einat, a talented graphic designer from Israel that recently started a charming Etsy shop.
What exactly is Eina Design?
Eina Design is unique, laser-cut home decor. My products are made in my
family’s metal factory, which was founded by my grandfather 60 years
ago. I live in Tel Aviv, Israel with my husband and our two little
Eina Design started about three years ago when I moved to a new
apartment. I was looking for a place to display my designer toy
collection; when I couldn’t find a shelf I liked, I decided to create
one myself. The result was gorgeous, so I didn’t stop there – next I
made hook hangers for the boys’ room and a lace-inspired shelf for the
kitchen. I didn’t realize the potential in my products until my family
and friends came to visit and expressed an interest in buying my work.
That was the decisive moment for me.
Where do you get your ideas?
find inspiration in many places and spaces: in music, art, and
architecture. Inspiration is truly everywhere. My family factory is a
huge source of inspiration as well – I enjoy exploring the different
machinery and materials, and thinking about how to transform rough
elements into delicate pieces. I’m also inspired by my boys. Their
endless imaginary world is a fountain of ideas and creativity.
What is the design process?
for myself and test out all of my products as much as possible. I use a
rapid prototyping process, and I try to get as much feedback from close
family and friends as I can. The cycle of prototyping, testing, and
asking for feedback can be tedious, but it’s worth the effort. My
product development never stops – the cycle continues even after items
are sold. Customer feedback, suggestions and requests all go into the
design process for future versions of my products.